****Clay.com

For sale is a 2-year-old revenue-generating content website in the ceramic and clay niche that discusses different types of clay, ceramics, and how-to guides. It focuses on an informative content-first approach, with around 85% of articles targeting informative intent keywords and primarily earns from Ezoic display ads. The last four-month earnings average is $70.

Earnings

P&L: Click here to check the P&L of the website for the past months.

Traffic

Quick Wins

Since this is an aged website and in a stable phase, there are multiple quick-win opportunities you can tap into to scale the site to $500 per month and beyond.

• Add more informative articles targeting long-tail keywords
• Add affiliate articles for pottery tools from Amazon or other higher-paying affiliate programs (ShareASale, CJ, etc.)
• Optimize and republish old pages for 2023
• Update older articles to add more contextual affiliate links
• Get good DR and niche-relevant backlinks to improve current rankings
• Update out-of-stock or unavailable Amazon products
• Focus on E-A-T and create social media pages to establish better trust
• Add tables and product boxes to improve CTR for affiliate products

What You Get

With the purchase, you get the following:

• Domain name
• Website files and all content
• On-page SEO optimization
• Website transfer support to your hosting
• One month post-sale support
• An action plan to help grow organic traffic

Ahrefs

Word Count

Website Age

Backlink Profile

As per Ahrefs, the website has a decent backlink profile with no spam and has dofollow incoming links from a few high-DR sites such as:

• Levonline.com (DR 79)
• Eurekster.com (DR 58)
• Susieharrisblog.com (DR 34)

We’d recommend focusing on guest posts and HARO links to get quality links for this site to make the overall backlink profile stronger.