A 2-year-old stable pottery and clay niche website monetized via Ezoic ads and Amazon affiliates. It has earned an average revenue of $70 per month in the past four months. Check our list of quick wins and future growth opportunities to take this to $300/month and beyond.

Key Highlights:

  • 131 high-quality published articles with over 120,000 words (written by a topic expert)
  • Monthly traffic of around 5,000 visitors
  • In a stable phase, not hit by any recent Google updates
  • Ranks for over 3,400 organic keywords
  • Low maintenance and easy to run website
  • Website designed with a focus on user experience
  • Ready to scale

Website URL

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For sale is a 2-year-old revenue-generating content website in the ceramic and clay niche that discusses different types of clay, ceramics, and how-to guides. It focuses on an informative content-first approach, with around 85% of articles targeting informative intent keywords and primarily earns from Ezoic display ads. The last four-month earnings average is $70.


Clay Monthly Earnings 2

P&L: Click here to check the P&L of the website for the past months.


Clay Traffic

Quick Wins

Since this is an aged website and in a stable phase, there are multiple quick-win opportunities you can tap into to scale the site to $500 per month and beyond.

  • Add more informative articles targeting long-tail keywords
  • Add affiliate articles for pottery tools from Amazon or other higher-paying affiliate programs (ShareASale, CJ, etc.)
  • Optimize and republish old pages for 2023
  • Update older articles to add more contextual affiliate links
  • Get good DR and niche-relevant backlinks to improve current rankings
  • Update out-of-stock or unavailable Amazon products
  • Focus on E-A-T and create social media pages to establish better trust
  • Add tables and product boxes to improve CTR for affiliate products

What You Get

With the purchase, you get the following:

  • Domain name
  • Website files and all content
  • On-page SEO optimization
  • Website transfer support to your hosting
  • One month post-sale support
  • An action plan to help grow organic traffic


Clay Ahrefs Dec

Clay Ahrefs Traffic

Word Count

Motor Word Count

Website Age

Clay Whois

Backlink Profile

As per Ahrefs, the website has a decent backlink profile with no spam and has dofollow incoming links from a few high-DR sites such as:

  • Levonline.com (DR 79)
  • Eurekster.com (DR 58)
  • Susieharrisblog.com (DR 34)

We’d recommend focusing on guest posts and HARO links to get quality links for this site to make the overall backlink profile stronger.

Connect With An Expert

Do you have any questions or would you like some advice from our investments expert before buying this website? For a limited time, we’re offering buying assistance and consultation with our head of investments.

Noline has more than 11 years of experience and she’s been involved in buying and selling more than 200 websites valued at over $1 million.

OR you can schedule a free 30-minute consultation with her to discuss about investing in online businesses and more.

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